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California GAMSA Winners

26-08-2011 Hits:3956 Featured Articles Super User

California Great American Main Street Award® Winners Each year, the National Trust Main Street Center recognizes exceptional Main Street communities whose successes serve as a model for comprehensive commercial district revitalization....

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Eight Guiding Principles

26-08-2011 Hits:4030 Featured Articles Super User

Eight Guiding Principles These are the eight guiding principles of the Main Street Approach ®1. Comprehensive A single project cannot revitalize a neighborhood business district.  An ongoing series of initiatives is...

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Four Point Approach ®

26-08-2011 Hits:3786 Featured Articles Super User

Four Point Approach® The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented...

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History Of CA Program

26-08-2011 Hits:3758 Featured Articles Super User

History Of CA Program Focused on enhancing the economic, social, cultural, and environmental well-being of historic and traditional commercial districts located in California's diverse cities, towns, and neighborhoods, California Main Street...

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California Main Street Alliance advocates on behalf of its membership on the state and national level.  Partners for advocacy include the National Main Street Center, National Trust for Historic Preservation, California Preservation Foundation and others.

We track legislation on the state level that affect cities, downtowns, commercial districts and their businesses, as well as legislation regarding historic preservation.

Recent advocacy efforts include lobbying against the elimination of redevelopment in California. 

Designated Community Process

California Main Street's Designated Community application requirements are designed to identify communities that will work effectively to revitalize their downtown and/or neighborhood commercial district.  A desire to provide the greatest social, community and economic returns consistent with long-standing Main Street "guiding principles" and practices guide California Main Street's policies and criteria.

Application for Membership with California Main Street Alliance

Membership in California Main Street Alliance (CAMSA) is open to any person, business, organization or public entity that is interested in the revitilization of downtowns and commercial districts in California.

Associate Members are open to any person or organization interested in the mission of CAMSA, including communities who may wish to apply to become a California Designated Main Street Community in the future by completing the certification process. Annual membership dues are $250.

If you are interested in receiving more information about becoming a member, please download the membership application.


The mission of the California Main Street Alliance (CAMSA) is to advocate for and provide technical assistance to California's historic commercial districts, traditional neighborhood commercial districts and downtowns. We serve as the primary non-profit advocate for the principles and ideals of California Main Street, a program that strives to enhance the economic, social, cultural, and environmental well being of California's historic and traditional downtowns and neighborhood commercial districts.

CAMSA offers education and other assistance to its members on behalf of the State of California's California Main Street program to California Main Street Designated and Aspiring communities that practice and sustain the Main Street Four Point Approach® to revitalization.

If you are interested in receiving more information about becoming a member of this organization, please download the membership application.