California Great American Main Street Award® Winners

Each year, the National Trust Main Street Center recognizes exceptional Main Street communities whose successes serve as a model for comprehensive commercial district revitalization. These award-winning communities have demonstrated proven success in using the Main Street Four Point Approach® to create economic vitality, a unique sense of place, and a strong commitment to the community by all stakeholders.

Winners are selected from a nationwide pool of applicants by a national jury based on successful and innovative uses of the Main Street Four Point Approach®. Winners are honored at an awards ceremony during the National Main Streets Conference and receive a bronze plaque and a certificate marking their achievement.

Six of the Great American Main Street Award® Winners have been from California  - the second most award winners from any state. Five of these winners are current California Main Street Designated Communities.

 

Eight Guiding Principles

These are the eight guiding principles of the Main Street Approach ®

1. Comprehensive A single project cannot revitalize a neighborhood business district.  An ongoing series of initiatives is vital to build community support and create lasting progress.

2. Incremental Small projects make a big difference. They demonstrate that "things are happening" on Main Street and hone the skills and confidence the program's stakeholders will need to tackle more complex projects.

3. Self-Help The District can provide valuable direction and technical assistance, but only local leadership can breed long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.

4. Public/Private Partnership Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other.

5. Identifying and Capitalizing on Existing Assets Unique offerings and local assets provide the solid foundation for a successful Main Street initiative.

6. Quality From storefront design to promotional campaigns to special events, quality must be instilled in the organization.

7. Change Changing community attitudes and habits are essential to bring about a commercial district renaissance. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.

8. Action Oriented Frequent visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvements early in the process will remind the community that the revitalization effort is underway.

History Of CA Program

Focused on enhancing the economic, social, cultural, and environmental well-being of historic and traditional commercial districts located in California's diverse cities, towns, and neighborhoods, California Main Street has helped communities build strong broad-based organizations to implement and manage the revitalization process. From 1986 to 2002, the California Main Street Program was administered by the California Technology, Trade and Commerce Agency and supported by State General Funds.

Read more...

Four Point Approach®

The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented in more than 2,000 cities and towns across the nation with the help of statewide neighborhood business district revitalization programs and the National Main Street Center at the National Trust for Historic Preservation.

Read more...

Main Street Oceanside

Main Street Oceanside

California Main Street Community since 2000

Learn more about Oceanside by clicking the link below, which will take you to the directory page for Oceanside.

More...
San Luis Obispo Downtown Association

San Luis Obispo Downtown Association

California Main Street Community since 1986

Learn more about San Luis Obispo by clicking the link below, which will take you to the directory page for…

More...
Fairfield Main Street Association

Fairfield Main Street Association

California Main Street Community since 1995

Learn more about Fairfield by clicking the link below, which will take you to the directory page for Fairfield.

More...
Eureka Main Street

Eureka Main Street

California Main Street Community since 1992

Learn more about Eureka by clicking the link below, which will take you to the directory page for Eureka.

More...
Benicia Main Street

Benicia Main Street

California Main Street Community since 1987

Learn more about Benicia by clicking the link below, which will take you to the directory page for Benicia.

More...
North Park Main Street

North Park Main Street

California Main Street Community since 1998

Learn more about North Park by clicking the link below, which will take you to the directory page for North…

More...
Vallejo Main Street

Vallejo Main Street

California Main Street Community since 2000

Learn more about Vallejo by clicking the link below, which will take you to the directory page for Vallejo.

More...
Cardiff 101 Main Street

Cardiff 101 Main Street

California Main Street Community

Learn more about Cardiff by clicking the link below, which will take you to the directory page for Cardiff.

More...
Hollister Downtown Association

Hollister Downtown Association

California Main Street Community since 1987

Learn more about Hollister by clicking the link below, which will take you to the directory page for Hollister.

More...
Old Monterey Business Association

Old Monterey Business Association

California Main Street Community since 1992

Learn more about Monterey by clicking the link below, which will take you to the directory page for Monterey.

More...
Paso Robles Main Street

Paso Robles Main Street

California Main Street Community since 1988

Learn more about Paso Robles by clicking the link below, which will take you to the directory page for Paso…

More...
Niles Main Street Association

Niles Main Street Association

California Main Street Community since 1995

Learn more about Fremont by clicking the link below, which will take you to the directory page for Fremont.

More...
Main Street Tehachapi

Main Street Tehachapi

California Main Street Community

Learn more about Tehachapi by clicking the link below, which will take you to the directory page for Tehachapi.

More...
Ukiah Main Street

Ukiah Main Street

California Main Street Community since 2000

Learn more about Ukiah by clicking the link below, which will take you to the directory page for Ukiah.

More...
Lakeport Main Street

Lakeport Main Street

California Main Street Community

Learn more about Lakeport by clicking the link below, which will take you to the directory page for Lakeport.

More...
Main Street Martinez

Main Street Martinez

California Main Street Community since 2001

Learn more about Martinez by clicking the link below, which will take you to the directory page for Martinez.

More...
Richmond Main Street

Richmond Main Street

California Main Street Community since 2002

Learn more about Richmond by clicking the link below, which will take you to the directory page for Richmond.

More...
Main Street Hanford

Main Street Hanford

California Main Street Community since 2001

Learn more about Hanford by clicking the link below, which will take you to the directory page for Hanford.

More...
Grass Valley Downtown Association

Grass Valley Downtown Association

California Main Street Community since 1986

Learn more about Grass Valley by clicking the link below, which will take you to the directory page for Grass…

More...
Encinitas Main Street

Encinitas Main Street

California Main Street Community since 1988

Learn more about Encinitas by clicking the link below, which will take you to the directory page for Encinitas.

More...
Viva Downtown Redding

Viva Downtown Redding

California Main Street Community since 2006

Learn more about Redding by clicking the link below, which will take you to the directory page for Redding.

More...
Downtown San Mateo Association

Downtown San Mateo Association

California Main Street Community

Learn more about San Mateo by clicking the link below, which will take you to the directory page for San…

More...
Coronado Main Street

Coronado Main Street

California Main Street Community since 1988

Learn more about Coronado by clicking the link below, which will take you to the directory page for Coronado.

More...
Ocean Beach Main Street Association

Ocean Beach Main Street Association

California Main Street Community since 1998

Learn more about Ocean Beach by clicking the link below, which will take you to the directory page for Ocean…

More...
Vista Village Business Association

Vista Village Business Association

California Main Street Community since 1986

Learn more about Vista by clicking the link below, which will take you to the directory page for Vista.

More...
Pleasanton Main Street

Pleasanton Main Street

California Main Street Community since 2000

Learn more about Pleasanton by clicking the link below, which will take you to the directory page for Pleasanton.

More...
Frontpage Slideshow | Copyright © 2006-2013 JoomlaWorks Ltd.
  • 1
  • 2
Prev Next

California GAMSA Winners

26-08-2011 Hits:5309 Featured Articles Super User

California Great American Main Street Award® Winners Each year, the National Trust Main Street Center recognizes exceptional Main Street communities whose successes serve as a model for comprehensive commercial district revitalization....

Read more

Eight Guiding Principles

26-08-2011 Hits:5661 Featured Articles Super User

Eight Guiding Principles These are the eight guiding principles of the Main Street Approach ®1. Comprehensive A single project cannot revitalize a neighborhood business district.  An ongoing series of initiatives is...

Read more

Four Point Approach ®

26-08-2011 Hits:5114 Featured Articles Super User

Four Point Approach® The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented...

Read more

History Of CA Program

26-08-2011 Hits:5184 Featured Articles Super User

History Of CA Program Focused on enhancing the economic, social, cultural, and environmental well-being of historic and traditional commercial districts located in California's diverse cities, towns, and neighborhoods, California Main Street...

Read more

Buy Zovirax Online

Advocacy

California Main Street Alliance advocates on behalf of its membership on the state and national level.  Partners for advocacy include the National Main Street Center, National Trust for Historic Preservation, California Preservation Foundation and others.

We track legislation on the state level that affect cities, downtowns, commercial districts and their businesses, as well as legislation regarding historic preservation.

Recent advocacy efforts include lobbying against the elimination of redevelopment in California. 

Designated Community Process

California Main Street's Designated Community application requirements are designed to identify communities that will work effectively to revitalize their downtown and/or neighborhood commercial district.  A desire to provide the greatest social, community and economic returns consistent with long-standing Main Street "guiding principles" and practices guide California Main Street's policies and criteria.

Application for Membership with California Main Street Alliance


Membership in California Main Street Alliance (CAMSA) is open to any person, business, organization or public entity that is interested in the revitilization of downtowns and commercial districts in California.


Associate Members are open to any person or organization interested in the mission of CAMSA, including communities who may wish to apply to become a California Designated Main Street Community in the future by completing the certification process. Annual membership dues are $250.

If you are interested in receiving more information about becoming a member, please download the membership application.

Membership

The mission of the California Main Street Alliance (CAMSA) is to advocate for and provide technical assistance to California's historic commercial districts, traditional neighborhood commercial districts and downtowns. We serve as the primary non-profit advocate for the principles and ideals of California Main Street, a program that strives to enhance the economic, social, cultural, and environmental well being of California's historic and traditional downtowns and neighborhood commercial districts.


CAMSA offers education and other assistance to its members on behalf of the State of California's California Main Street program to California Main Street Designated and Aspiring communities that practice and sustain the Main Street Four Point Approach® to revitalization.

If you are interested in receiving more information about becoming a member of this organization, please download the membership application.