Four Point Approach®
The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented in more than 2,000 cities and towns across the nation with the help of statewide neighborhood business district revitalization programs and the National Main Street Center at the National Trust for Historic Preservation.
The success of the Main Street approach is based on its comprehensive nature. By carefully integrating four points into a practical neighborhood business district management strategy, stakeholders in a local Main Street program will produce fundamental changes in a community's economic base.
Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to enhance a neighborhood business district. A strong organization provides the stability to build and sustain a long-term effort.
Promotion creates excitement in commercial districts. Street festivals, parades, retail events, and image development campaigns are some of the ways Main
Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
Design enhances the attractiveness of the business district, including the perception that it is a clean and safe place. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the neighborhood business district as a quality place to shop, work, walk, invest in, and live. Design improvements of the highest possible standards result in a reinvestment of public and private dollars to neighborhood business districts.
Economic Restructuring involves analyzing current market forces to develop long-term solutions. Sharpening the competitiveness of Main Street's traditional merchants, recruiting new businesses, and creatively converting unused space for new uses, are examples of economic restructuring activities.
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California Main Street Alliance advocates on behalf of its membership on the state and national level. Partners for advocacy include the National Main Street Center, National Trust for Historic Preservation, California Preservation Foundation and others.
We track legislation on the state level that affect cities, downtowns, commercial districts and their businesses, as well as legislation regarding historic preservation.
Recent advocacy efforts include lobbying against the elimination of redevelopment in California.
Designated Community Process
California Main Street's Designated Community application requirements are designed to identify communities that will work effectively to revitalize their downtown and/or neighborhood commercial district. A desire to provide the greatest social, community and economic returns consistent with long-standing Main Street "guiding principles" and practices guide California Main Street's policies and criteria.
Application for Membership with California Main Street Alliance
Membership in California Main Street Alliance (CAMSA) is open to any person, business, organization or public entity that is interested in the revitilization of downtowns and commercial districts in California.
Associate Members are open to any person or organization interested in the mission of CAMSA, including communities who may wish to apply to become a California Designated Main Street Community in the future by completing the certification process. Annual membership dues are $250.
If you are interested in receiving more information about becoming a member, please download the membership application.
The mission of the California Main Street Alliance (CAMSA) is to advocate for and provide technical assistance to California's historic commercial districts, traditional neighborhood commercial districts and downtowns. We serve as the primary non-profit advocate for the principles and ideals of California Main Street, a program that strives to enhance the economic, social, cultural, and environmental well being of California's historic and traditional downtowns and neighborhood commercial districts.
CAMSA offers education and other assistance to its members on behalf of the State of California's California Main Street program to California Main Street Designated and Aspiring communities that practice and sustain the Main Street Four Point Approach® to revitalization.
If you are interested in receiving more information about becoming a member of this organization, please download the membership application.