Mission Statement – California Main Street advocates for and provides technical assistance to California’s historic commercial districts, traditional neighborhood commercial districts and downtowns.


Vision Statement – California Main Street is the statewide resource for developing and
sustaining vibrant historic commercial districts.


Brand Statement – We Are the California Main Street Alliance…
We are the advocates for small town downtowns, big city commercial districts, neighborhood centers, and community gathering places across this great state. Each of our members is unique whether they are mining towns, railroad communities, cosmopolitan streets, funky corridors, or mission villages.


We are the grassroots stewards of the places that make each community in our state unique. It is our Main Street places where communities come together to celebrate, to socialize, and to build community spirit.

We are independent business owners, restaurateurs, and merchants mixed with museums, libraries, parks and squares, cultural centers, and gathering spots. Our members often represent the largest collection of civic institutions and unique businesses in the communities we serve.

We are volunteers and dedicated professionals who come together to make our communities better places to live. We strive to preserve our unique identities and do this through strategic partnerships with many groups at the state and local level. It is through these partnerships that we have our strongest impact and enjoy our greatest successes.


We follow a time tested and proven method using the Main Street Four Point approach that values economic vitality, quality design, promotions and marketing, and organizational stability. We understand that preservation provides economic opportunity and community vitality.


The California Main Street Alliance… People Shaping Places


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